"The more you know, the less you need"

August 1, 2018


Last summer I came across a life-changing book, "Let My People Go Surfing", by Yvonne Chouinard, the founder of Patagonia. It was an extremely relevant book at the time because I had just embarked on my minimalist journey and had come full-circle by serving yet again in the outdoor industry. The book came out in 2005, and was re-released in 2015 with a decades-worth of updates from the company. It has been over a year since I read the book, but I still think of it to this day. It is truly a timeless classic for anyone interested in living with more mindfulness and intention.


This book, the founder, and the business represents everything that The Happiest Camper aspires to be one day, and withholds so many of the values that I have been striving to embrace personally and professionally these past few years:

  • Sustainability

  • Simplicity

  • Creativity

  • Tranquility

  • Authenticity

  • Intentionality

  • Integrity

  • Functionality

  • Quality

Yvonne is an example of a true change-maker- a revolutionary businessman/truth-seeker/civic activist who is always thinking outside the box. With each new product, program and initiative he is committed to meeting a greater need while doing his part to make the world a better place, even if it means taking big risks and breaking a few rules along the way.


Imagine our country with more CEOs and business owners like this- choosing the greater good over greed, standing up for social and environmental causes, and encouraging us to buy LESS, not more! In this day and age there needs to be a serious congratulations in order for all of the executives, entrepreneurs, and employees everywhere who have ever sacrificed quantity for QUALITY- for the protection of our freedoms, the well-being of our families, and most importantly, the health of our planet.


Yvonne's lessons in leading an "examined life" - always asking questions, being curious and present- resonate deeply with me. We share a passion for the basic, finer things: beauty, craftsmanship, adventure, and family time, however these things often contradict the traditional American lifestyle that pushes endless consumption, mindless technology and over-packed schedules. 


A year later, I still think about the book and how I can apply its values to my own existance. Will you join me in this hunt for a more fulfilling life, a happier planet, a better world? We can do it, one BUSINESS at a time. 


Love and light (and less)




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